RMK was selected as a clear message promoter 14.10
Our upbeat and informative interactive website, www.rmk.ee/eluring, which provides an introduction to the life cycle of the forest – and which the jury believes nature lovers of all ages are interested in reading, watching and listening to – was singled out in particular.
The award
for the best functional text with a clear message goes to the radio show
“Puust ja Punaseks” on Raadio 2. The aim of the show is that conversations in
plain Estonian would provide the listener with an educational and entertaining
overview of the latest achievements in science as well as an understanding of
the nature and functioning of scientific thinking.
The award for the best functional image with a clear message went to the
online map of the Estonian Open Air Museum, on which different strolls and
routes for visiting the museum can be viewed, and which provides an excellent
introduction to the museum as a whole.
The best functional text with a functional image is the campaign of
“Vegetables for Weight Control” of the National Institute for Health
Development, which catches the attention of people with its inspiring and
humorous pictures and verses. The message is playful and memorable and
encourages us to take a closer look at our eating habits.
The Clear Message Award 2015 is issued by a committee consisting of
representatives from the Institute of the Estonian Language, the European
Commission representation in Estonia, the Estonian Graphic Designers
Association, the Tax and Customs Board, and the Tartu Art School.
The award acknowledges companies and organisations who communicate to the
public in a clear and understandable manner, based on the needs of their target
group. The awards will be presented to the winners at the gala to be held in
the Roseni Tower, in Tallinn, on 13 October, International Plain Language
Day.
Rait Maruste has said: “Wisdom lies not in how to express simple things
in a complicated manner, but in how to say complicated things in a simple
manner. In order for each member of society to feel like they are a participant,
they must understand the language and messages used in society.”
Additional information: selgesonum.ee, www.facebook.com/selgesonum
